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What Is Slow Fashion


What is Slow Fashion?

Slow fashion is a way to "identify sustainable fashion solutions, based on the repositioning of strategies of design, production, consumption, use, and reuse, which are emerging alongside the global fashion system, and are posing a potential challenge to it.” In simpler terms, slow fashion is the opposite of fast fashion and refers to a fashion awareness and approach that considers the procedures and resources needed to create apparel. It promotes the purchase of higher-quality clothes that will last longer, as well as equitable treatment of people, animals, and the environment. [1]

It is an alternative to fast fashion because it promotes a more ethical and sustainable way of living and consuming. "It encompasses the whole range of 'sustainable,' 'eco,' 'green,' and 'ethical' fashion movement”. This movement is another business model that focuses on both slowing down consumerism and respecting the environment and ethics.[2]

The key elements employed by slow fashion brands and designers include using eco-friendly materials, repurposing old or discarded textiles, using raw materials from small producers, and making clothes and accessories at home in small batches, on order.[2] New ideas and product innovations are constantly redefining slow fashion, so using a static, single definition would ignore the evolving nature of the concept.[3] The main difference with slow fashion is that it hones in on reducing consumption and production more specifically. 

Blara Organic House is committed to building up a ‘0 pollution, 0 chemical, 0 emission’ ethical production environment and designing the safest fabrics for babies & kids.


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